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Trust announces new Transformation Director

18 March 2021

As part of our work to evolve the Trust’s strategic vision and direction I am delighted to announce the appointment of Tina Cantelo as our Transformation Director. This is a new, pivotal role in which Tina will support with the development and delivery of a new 10 year strategy. Tina will be working in partnership with the Trust Board, Directors and key internal and external stakeholders to ensure the Trust’s strategic initiatives and all other SWASFT change programmes, are aligned with our strategic objectives and are rolled out in a planned and coordinated way.

The Trust strategy will help us shape and deliver our services to ensure we have the right resources in the right place, and at the right time. Part of this work is looking at the population needs of our local communities across the South West to understand what resources we need to continue delivering life-saving, expert care both now and for the future.

For the last 14 years, Tina has run her own strategic transformation consultancy service, partnering with both private and public organisations globally and nationally across a range of industries to successfully deliver large scale transformation and change. Prior to consulting, Tina had a long career in the retail commercial sector, culminating in senior leadership roles in The Body Shop International Plc, where she designed and led people change as part of the L’Oreal acquisition.

Tina is passionate about making a positive difference and helping people through change, both personally and professionally, and this new appointment is an incredibly exciting opportunity for the future of the Trust. 


Will Warrender

Chief Executive

South Western Ambulance Service NHS Foundation Trust

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South Western Ambulance Charity

The South Western Ambulance Charity, founded in 1995, uses gifted monies to benefit those in our communities who use our service and to improve the welfare of the staff and volunteers of the South Western Ambulance Service NHS Foundation Trust. 

Our charitable support covers Cornwall and the Isles of Scilly, Devon, Dorset, Gloucestershire, Somerset and Wiltshire including Bristol and Swindon.

If you would like to show your appreciation for the care that you or your loved one has received from us in the form of a charitable donation please visit our online giving website: Donate to South Western Ambulance Charity | Give as you Live Donate