Welcome to SWASFT

Executive Directors

Tim Bishop - Executive Director of IM&TTim Bishop

Tim joined the NHS in 2018 as Executive Director for Information Management and Technology (IM&T) having worked for the preceding 14 years within the Public Sector as a senior manager in Policing technology. In the Trust he is responsible for; Information Governance, ICT, Information Governance and Programme Management functions. He is also the Senior Information Risk Owner (SIRO) as well as providing leadership to the national Ambulance Radio Programme team which reports into the Directorate.

As a career Information & Technology professional, Timholds Chartered IT Professional status and is a qualified service, project and programme manager as well as holding a Bachelor’s Degree in Technology and other qualifications including in sustainable development. He is experienced in leading teams and running complex, ‘mission-critical’ services. Throughout his career, Tim has managed large-scale projects and introduced significant business change programmes.

 He has worked in the South West through-out his career and is passionate about how technology and the use of information can have a positive impact on our lives in all its aspects.  

Jonathan James - Acting Executive Director of Finance

Jonathan joined Westcountry Ambulance Service in 2000 working in the Finance and Stores department. Having progressed within the Finance function Jonathan completed his CIMA Accounting Qualification before working as a Management Accountant following the merger with Dorset Ambulance Service.

In 2007 Jonathan took on the role of Financial Planning Manager and led the Finance work streams for both the Foundation Trust application and acquisition of Great Western Ambulance Service.

Jonathan was promoted to Deputy Director of Finance in 2012 where he has remained in post until being appointed as Acting Executive Director of Finance in April 2019 with responsibility for the Finance, Procurement, Commissioning, Planning and Performance functions of the Trust. 

Dr Andy Smith - Executive Medical Director

Dr Andy Smith - Executive Medical Director

Andy has been a GP in Devon since 1997 and has been actively involved in medical management. His interests have always included urgent and emergency care. He helped establish the ‘out of hours’ GP service in his area. Prior to his appointment to the role of Executive Medical Director in February 2010 Andy was the Associate Director of Primary Care Services for the Trust since April 2008.

He is a member of the Royal College of General Practitioners, and responds to 999 calls as an ambulance doctor.

Andy was appointed to the role of Executive Medical Director on 1 February 2010 and is joint Board Champion for Clinical Quality and is the Trust’s Caldicott Guardian. He has a Bachelor of Science Hons Microbiology (University of Bristol), Bachelor of Medicine & Surgery MB Ch.B (University of Bristol), Post Graduate Diploma of the Royal College of Obstetricians and Gynaecologists, Diploma in Child Health.

Jenny Winslade - Executive Director of Quality and Clinical Care

As a qualified nurse and Health visitor and having spent the first years of her career within acute care working within the south West and the USA, Jenny has spent the majority of her clinical career working within Community and Public Health settings

Jenny has been a Board Director for more than 10 years initially within commissioning and since 2014 with the Ambulance service. As a clinical board director, Jenny is passionate about quality improvement and ensuring that quality is at the heart of what we do.

Jenny continues to work closely with frontline staff and has actively worked to support the development of staff health and wellbeing initiatives. Jenny is a qualified practice teacher and has an interest in Public Health, Inclusion and Prevention and has significant experience of working with stakeholders to deliver change for local and vulnerable and excluded communities. Outside of the Trust Jenny is also a Trustee of Hospicecare Exeter.

Jenny is responsible for Clinical Care including ACQIs , Medicines Management, Patient Safety, Claims and Inquests, Patient Experience, Patient Engagement, Health, Safety & Security, Mental Health & Learning Disabilites, Safeguarding, Research, Audit and Improvement, Infection Control, Quality Improvement, Quality Assurance and Risk.

Jessica Hodgman - Executive Director of Operations

Jessica Cunningham - Executive Director of Operations

Jessica started her NHS career in 1992 on the National Management Training Scheme Programme and was posted to the Children’s Hospital in Plymouth.

Jessica spent the next decade working in a number of large teaching hospitals in the north of England as an Operational General Manager managing a number of specialties including Trauma and Orthopaedics, Ophthalmology, Renal, Neurosciences, Emergency Departments Theatres and Anaesthetics amongst others.

In 2004 she joined the South West Strategic Health Authority and was the Performance Manager for Somerset, Devon and Dorset as well as taking the lead on strategic programmes of work across the south west including stroke services and child health until 2012 when she joined SWASFT as a Director to lead the Acquisition of Great Western Ambulance Service. In 2013 she became the Director of Planning and Performance responsible for negotiating the A&E contract and managing the Trusts relationships with Clinical Commissioning Groups and regulatory bodies. Throughout this period Jessica has worked closely with Operations and as part of this co-produced the A&E Operating Plan.

Jessica was appointed as the Acting Executive Director of Operations in October 2017 and was made substantive in this role in October 2018. Jessica is responsible for all frontline services including A&E, the 999 clinical hubs, EPRR and Urgent Care.

Amy Beet - Executive Director of People and Culture

Amy has worked in HR within the NHS since 2003, commencing her NHS career with Weston Area Healthcare Trust and later working for Gloucester Hospitals Foundation Trust before moving to join the Ambulance sector in 2012 as Deputy Director of HR and OD. 

Prior to this Amy had a career in advertising, focussing specifically on the recruitment market, developing candidate attraction strategies for a range of high profile national and international clients. Amy has a Masters in HR Strategy and Management from University of the West of England Business School and is a member of the CIPD. In April 2018 Amy joined the South Western Ambulance Foundation Trust Board as the newly appointed Executive Director of People and Culture. Amy is responsible for the HR function, Education, Communications and Operational Support Services.

During her HR career Amy has led the delivery of recruitment, employee relations and education services and significant programmes of organisational development work, including workforce redesign and transformation. Having also led workforce savings programmes Amy has delivered significant and complex programmes of organisational change, designed to deliver workforce structures with greater resilience and improved productivity.

Amy acts as both mentor and coach to a number of individuals from a variety of roles from both within and external to the organisation and participates in national programmes of work for the Ambulance sector and NHS and on occasions, for the wider HR professional network.

South Western Ambulance Charity logo

South Western Ambulance Charity

The South Western Ambulance Charity, founded in 1995, uses gifted monies to benefit those in our communities who use our service and to improve the welfare of the staff and volunteers of the South Western Ambulance Service NHS Foundation Trust. 

Our charitable support covers Cornwall and the Isles of Scilly, Devon, Dorset, Gloucestershire, Somerset and Wiltshire including Bristol and Swindon.

If you would like to show your appreciation for the care that you or your loved one has received from us in the form of a charitable donation please visit our online giving website: http://uk.virginmoneygiving.com/charities/SWASC.